SEO can be fuzzy at the best of times. Google rarely reveals exactly what it wants from site owners, and partly as a result there is a great deal of misinformation on SEO floating around menacingly in the net-sphere.
Knowing about reliable sources of SEO information is important to those learning about optimizing search engine traffic, and there are few better than SearchEngineJournal, who recently published the “10 SEO Myths” article that is well worth a browse.
A few of the myths investigated, and ultimately dismantled, include:
- SEO is dead.
- Buying links or social signals will improve SEO performance.
- He with the most links wins.
- Pagerank is the only metric that really matters.