If your business relies on a prominent search engine presence, your ability to target the right keywords that your customers are using is profoundly important. If you’re not sure that you’ve got it right, Search Engine Optimization Journal has put out 4 key questions to help you choose the right keywords. In their most basic form, they are:
- Are your chosen keywords broadly those that your potential clients would search with?
- Are you using sufficiently targeted long tail keywords that your potential buyers are searching with?
- Are you using the most common and widely understood jargon as keywords?
- Are your keywords related to the content on your site/page?