The internet at it’s very core thrives only upon pulsing content. While many businesses understand the importance of content within the scope of online marketing, far fewer seem to employ sensible content marketing strategies. Econsultancy have recently published an article highlighting 5 of the biggest B2B content marketing mistakes. Look out for them:
- Overemphasizing external distribution channels.
- Not delivering the right content to the right market segment.
- Publishing dumbed down content.
- Being too impersonal.
- Not evaluating ROI based upon the sales cycle.