Setting up an Ecommerce website requires some notably different considerations than setting up a simple content based site. An Ecommerce site must strike the right balance between looking spacious, and having as many products as possible within a one click radius. A site that’s too densely pact might be so uneasy on the eye that your leads might well take flight to a smirking competitor – however, it’s also vital to showcase as many of your winning deals and product categories as possible. Here are some key tips when creating your first Ecommerce site:
1. Make Registration EASY. Hands up who hasn’t clicked away in disgust at least a few times upon having a long and whining registration form to fill out. People are busy, and dislike having to fill out mundane forms. When you require the visitor to register, only ask for the key information that’s required.
2. Use Call To Action Icons. The use of bright and large call to action buttons have been proven to improve conversions. Whether you want them to register, sign up for a freebie or book a consultation – make it loud and clear through the use of vivid call to action buttons.
3. Include A Product Search Function. The larger your site, the more you need a search function. Even a well categorized site cannot be without a product search where customers can find what they need by tapping in some keywords and clicking enter.
4. Tell Customers Where They Are In The Checkout Process. Where product purchase happens in parts, your Ecommerce site should clearly let customers know where they are within the process. For example, if the buying process involves logging in, selecting products onto a cart, making payment, and receiving a receipt order reference – the current page should let the client know where they stand within this process flow.
5. SSL Certificate & Shopping Cart. Some businesses will want customers to purchase multiple items – this makes having a shopping cart utterly crucial. Additionally, people are becoming increasingly picky and savvy about online security – so include a trust certificate on your Ecommerce site, such as VeriSign, HackerSafe and include an updated SSL Certificate too.
6. Pick The Right Ecommerce Software. There are various Ecommerce site solutions on the market. It’s important to do your due diligence and opt for a solution that fits both your budget and your needs.
7. Accepting Payment. Before picking any ecommerce solution, it is important to determine which sources you will accept payment from. Then double check that these sources are actively supported by your choice of Ecommerce software. One of the leading online payment solutions where you can accept credit and debit cards without the customer having to input the details via your own website is Paypal.
8. Mobile Functionality. Not only are an increasing segment of the internet population browsing via mobile devices – they are also now purchasing vapidly via their smartphones, tablets and other mobile gadgets. It’s therefore crucial to ensure that your choice of Ecommerce platform works adequately on mobiles. The site should run smoothly, appear in tact and the whole order flow should be smooth on a wide range of mobile devices.