Entrepreneurs need to take on board a myriad of contrasting disciplines and challenges, and carry them out with ruthless efficiency. The StartUp blog says that perhaps the most crucial entrepreneurial skill required is to be able to sell.
It illustrates the challenges and obstacles to selling effectively via a case study within the medical sector, where any form of mis selling can lead to severe and crippling problems with the FDA. A good entrepreneur will be able to match the sales pitch to the marketing data collected, the article argues.