Hashtags are used in different social media sites such as Twitter, Instagram, Pinterest, Google Plus and recently, Facebook has integrated it. The utilisation of hashtags are necessary for Internet marketers and brand owners to expand the influence of their contents, drive traffic to their sites, get the attention of potential customers and establish the brand in the market.
For newbies, hashtags were first seen in Internet Relay Chats before becoming popular in Twitter to create “tweet chats”. Tweet chats are composed of countless people talking about a certain topic.
Basically, a hashtag is a word or phrase alongside the symbol #. Marketers use this to connect their brand to their specific audience. Hashtags are used for content, trending and brand campaign.
Brand Hashtag
Brand hashtags are used to define your business. It could be your company name or the phrase associated with your brand. It is like your signature tag. Once your friends use them, then your campaign reaches greater heights. You must create your brand hashtag as you know your business better than anyone.
Trending Hashtag
Trending hashtag is the hashtag most talked about at that time. Marketers always look up for the trending topics, and if one is related to their business, then they incorporate in their posts. Using a trending topic gives your business your chance to get a larger audience. Make sure to keep your posts related to the hashtags to avoid being suspended by Twitter.
Content Hashtag
This is not a brand or trending hashtag, it is simply a hashtag related to your post. If you post an image of a woman’s clothing, you could use hashtags such as #women and #clothes.
Find what hashtags your followers and competitors usually use, and integrate them. Connect with your customers using related hashtags and more importantly, don’t spam your posts.