Many SME owners and managers are increasingly having to get their hands dirty over multiple disciplines. There’s no doubt – there are many advantages to your business when you take on the mantle of a technical marketer. Understanding skillsets like programming, APIs and multiple online metrics can help to grow a small business within the vast internet landscape.
SEOMOZ has published a pretty solid article, explaining how and why to become a technical marketer. It explains:
- Technical marketers understand what areas of the business to improve, and then come up with a detailed plan to get it done.
- They are capable of creating detailed forecasts and metrics with accuracy.
- They can merge their marketing skills with technical skills to create quick wins like setting up email marketing campaigns on the fly (eg from a database of past clients)