Without question, one of the biggest challenges that every business faces 24/7 is that of getting new customers. Without a continual source of new customers, a business is unable to grow, and may even struggle to survive. Little surprise then that the question of maintaining and improving sales is often one of the hottest topics over the business teapot.
If you feel you’re hitting a brick wall in getting more clients through the door, consider acting on some of the suggestions below:
1. Use Pay Per Click To Bring Targeted Leads To Your Door – Instantly. Assuming you have the ability to take online orders, Pay Per Click platforms like Google Adwords can be a superb way of instantly bolstering your sales. The best thing about Adwords is that once your account is funded and you set up your ads, you could be driving new clients to your business within moments. The sensational reach that Google has means that your clients are almost certainly going to be searching for you through the worlds biggest search engine. With Adwords, you can tap into them without doing so much as a stroke of SEO. It’s worth noting, depending on your choice of keywords, this can be an expensive tactic – so make sure your site converts well before going down this route.
2. Give Away A Freebie. Freebies have been used for eons in the business world to attract new clients to a company. Online, you can leverage upon the convenience and relative low cost of the digital freebie to get more customers. The best way is to give away something of value – like an information ebook or software that is useful to your target client, and make them sign up to your newsletter in order to get it. After the leads sign up, you can convert them into clients using two techniques – first, your gift should have subtle backlinks to your money site, and second you can email the lead with good offers and information.
3. Offer A Hot Deal. Everyone loves a deal. Many customers who pickup a top deal from your business are far more likely to use you again. They are also more likely to tweet and blog and comment about your deal on social networks. Publicize your deal in advance of the launch and make it time limited to introduce a sense of urgency. Your deal could be announced on your main site, blog, social networks and newsletter. The more people you can reach, the more new customers you can haul in. You could also offer your hot deal on coupon sites like Groupon.
4. Get Some Joint Ventures Done. Joint ventures can be one of the most efficient ways to partner up with another business for mutual benefit. Both business partners promote one another to their existing customers – so both can pick up a fair share of the others clients. Normally, the two businesses should be complimentary without being in direct competition with one another. Joint venture deals can be done both in the offline world as well as via the internet.