Email marketing remains a prominent and punchy marketing tactic to build credibility and trust with clients. The Chris Brogan blog explores some very specific ways to improve the impact of your emails and shows real examples and suggestions that you can use right away.
Some of the tips shared include:
- Make the subject lines actionable.
- Make your pitch right at the start. Don’t wait till the end of a long email to make your pitch, half your audience may not even make it there.
- Offer true value in your emails.
- Keep paragraphs short and easy to digest. No large blocks of text.