Entrepreneur.com have created a checklist of online marketing concepts and tactics for 2013. Some interesting new marketing trends and ideas are listed that you may not have considered – for example using gamification (creating your sites and online services in a game platform way to make them more interactive and appealing to the user).
Other concepts highlighted include inbound marketing (focus on high quality content including the written word and visuals/multimedia), a focus upon loyalty marketing and higher pedigree of web design.