eConsultancy.com has published a nice summary of findings from its own research over 2012. Here are some of the biggest digital trends in 2012 that it has come up with:
- Research has shown conclusively that testing improves conversions, and by quite some distance. 70% of the online marketers questioned said that a systematic approach to testing helped increase conversions.
- 9 out of ten site owners believe that content marketing will be huge in 2013.
- Outsourcing has continued to grow, with technical skills and SEO the biggest areas outsourced.
- Two thirds of companies struggle to integrate their marketing channels.