Being a smart business person means knowing exactly which ways the business winds blow. As SME owners and managers, we have to be switched on to new trends both within our specific industry, as well as the wider business landscape. Three cheers then for emarketer.com who have put together a comprehensive webinar detailing the key digital trends in 2013.
Some of the trends discussed are fragmentation, the rise of mobile, content marketing and the vital role and value of accurate marketing data.