With such a wide choice of E-Commerce platforms available, it’s possible to get confused as to which one to run with for your business. The Higher Visibility blog points out that one key functionality for any eCommerce platform is to have SEO friendly features.
Typically, here are some SEO friendly features that your eCommerce platform really should offer:
- Meta tag customization. Helps you to create unique and apt tags to help your optimization efforts.
- Google analytics. Crucial in understanding where your traffic is coming from.
- Image handling.
- Site taxonomy.
- XML sitemap.
- Redirect & URL control.