If you’re trying to grab any old business that comes your way, even if you’re not very good at what the fundamental service requirement is, you might actually be hurting your business.
An article in SEOBook lays out the merits of specializing in your business and offering only a core of excellent services – because after all we cannot all be good at everything. When you do specialize, you’re offering your clients the very best of what you, or your company, have to offer – and sometimes that means having to say no to some clients, and an even bigger no to random opportunities that will inevitably float into your inbox from time to time.