Trade shows can be a ripe source of new business, but too many SME owners make these simple trade show mistakes which can end up costing them new customers:
- Not having a game plan – don’t just turn up and bumble your way through genuine questions and issues that your leads may have. Put a great deal of planning into the show itself, and how you’ll follow up with leads after it’s finished.
- Make your booth stand out visually, and provide clear branding on what you’re all about.
- Focus on benefits your shiny new widget can deliver to the client, not dull facts.
- Find a way to create a buzz about your booth.