Trying to get new leads and new customers is becoming increasingly expensive and cumbersome. One interesting way of trying to get new people to your business is by offering existing clients incentives to spread the good word about your brand, says Inc.
Two ways of doing this are Needle and Fanplayr. Needle uses your existing clients to act as advocates for your brand and products – they answer questions about the product via chat online, and in other ways. Fanplayr offers your clients incentives and discounts when they play branded games that are designed by your company.