Arguably, 2012 was the year where social media finally made the step up from an option to a fundamentally necessary marketing activity. So, what might 2013 have in store for it? BusinessZone have whipped out their crystal ball and made 3 predictions for social media in 2013. They are:
- Companies will begin to formalize more detailed social media plans and strategies, and create more solid metrics to measure the results from their campaigns.
- Pinterest and Instagram will be the fastest growing social media sites.
- Companies will begin to merge their social media and mobile marketing campaigns.