Since the beginning of business time, entrepreneurs have always had the same problem – how to get their great new product or service seen by the masses.
The Top Rank Blog suggests putting the power of social media into play for all SME product launches. Aside from getting product publicity, here are some other benefits of using social media for product launches:
- The business owner can directly see the response of customers to the product, which can help when it comes to improving it.
- The business owner can also find potential clients who may be able to influence others positively RE the product.