Why is online reputation management so important?
In this day and age of digital technology, reputation management is important to any small business or any business for that matter. As a business owner, bear in mind that your online reputation could take time to develop and establish, but it can be ruined instantly.
This is because four-fifths of your clients or customers would first make a research online prior to doing business with them, that’s according to O2, which has discovered that customer services and especially online reputation are the major factors for the success of small businesses.
That survey from the communication company advocates that 7 out of 10 customers do not forgive any small business if ever they encounter bad service. On the other hand, around 70% would share not so good experiences with an average of 8 family and friends.
See the level of influence there? Imagine the level of magnitude it can do for your business!
The survey also emphasizes the significance of a strong and solid online presence. So make sure that you’re appropriately represented on the Web.
That’s why you need to make sure that you make yourself available on the Internet. Be sure that you’re signed up to the most popular social networks and platforms in which your consumers may find you. These platforms can include Facebook, Twitter, and even to Pinterest. Take note that these are marketing channels and as opposed to the traditional marketing, these represent great 2-way conversation.
It is highly suggested that you actively engage your customers there so that you can get a head start and offer excellent services online and offline, too.