Do You Actually Know What Your Company Is All About?

It may sound like a silly question, but this Inc article gets business owners to think about what their company actually does.

If you’ve studied business on a theoretical level, one of the sales modules no doubt would have taken you through the importance of selling the end BENEFIT or ADVANTAGE to a user to really seal the deal. That’s why, as a business leader you really need to know what your company and the brands within are all about.