Video should now be an integral part of pretty much every marketing plan. However, many marketers are still reluctant to employ video marketing to its fullest potential, despite the fact that video is now prevalent on both mobile and desktop devices. They often cite a mix of production difficulties and management issues for not using more video in their campaigns.
No excuses anymore, since Forbes discusses five video formats that make using videos in your marketing far simpler, smarter and cost effective. They include Animoto, Pitch Engine, Bravo, Slightly and Screencast.
It is widely believed that video will ultimately be a kingin strategy for all successful marketing campaigns as the decade progresses and current issues like bandwidth continue to become less problematic.