How To Name Your Business

Choosing a potent business name is a key branding consideration, if you’re at the cusp of starting up your own business. A good name should encapsulate what your business is largely about, while being snappy at the same time.

A nice infographic on social network site Pinterest nicely summarizes how to name your business. Some things to keep in mind:

  • Be generic rather than limiting yourself to a very tight genre. For instance, even if you are a publisher of finance books, you can give the company a more generic publishing name so you have the option of branching out into different niches later.
  • The name should provide focus on which end of the market you cater to.
  • Keep it as simple and easy as possible.
  • Do some research and test out possible names with any existing clients or family/friends.
  • Check the domain name is available.