A fascinating Q&A interview with Richard Branson on how to beat your competition should be a stimulating read for all budding entrepreneurs.
The interview reveals how Branson, one of the UK’s most admired businessmen, approaches competition and uses them to strengthen his own Virgin brand. On beating competition, he outlined three main action points:
- Pay attention to what your customers are not doing.
- Use your competitors model, but improve upon it.
- To know what areas to improve, try being your own customer.