Whether you’re a CEO of a bounding company, or a small little start-up trying to find its way in the corporate rat race, there are a few sales and branding lessons that you can take on board from the US elections.
Inc.com in particular comes up with six lessons that the US elections should have taught business owners:
- Spamming your brand probably wont do your company any favours.
- Business owners always have to negotiate in multiple ways and with various stakeholders. Always keep your cool, or you’ve lost the argument.
- Some people out there just don’t trust CEO’s. Be careful who’s representing your brand in public.
- You need to show people exactly what they’re getting, well before they sign up to the sale.
- Manage your brand carefully – because it takes years to alter a damaged brand image.