In difficult economic times, spending huge fees on advertising consultants is less attractive than ever – Business Week asks an important question in a recent article – Should Advertising Be Handled In House Or Outsourced?
It goes on to outline a few of the traits that your in house advertising team should have, such as:
- Enthusiasm – arguably, your own team will muster up more fresh, rosy cheeked enthusiasm towards any advertising campaign as their careers and future may depend on the results. A consultancy just wont put in the same level of professional investment.
- Ability – being keen is one thing, but having someone on the inside who can understand how advertising works is important, or you may just be sinking your ad budget down the corporate drain.