A comprehensive article by Kiss Metrics discusses the few simple things that every business person should do before building a new product online.
These four steps can help determine likely potential for their products – so that weeks or months of work need not be wasted on something that no one really ever wanted. They are:
- Set up a very simple squeeze page or single information page.
- Ask potential customers what they think about the proposed product.
- Use tools like Google Keyword to help you get a feel for the likely demand for your planned product.