4 Simple Ways Of Measuring Marketing ROI

Getting to grips with the Return On Investment (ROI) numbers that are relevant to your business is becoming ever more crucial, with a recent IBM survey suggesting that 63% of CMOs believe it will be the main measurement of performance by 2015.

If you concur, the Eloqua blog offers 4 ways of measuring marketing ROI – they include:

  • Using your own numbers against what the industry is producing.
  • Measuring ROI against the same period in a previous year or quarter.
  • Measuring your numbers against targets that were set for the campaign.