Getting to grips with the Return On Investment (ROI) numbers that are relevant to your business is becoming ever more crucial, with a recent IBM survey suggesting that 63% of CMOs believe it will be the main measurement of performance by 2015.
If you concur, the Eloqua blog offers 4 ways of measuring marketing ROI – they include:
- Using your own numbers against what the industry is producing.
- Measuring ROI against the same period in a previous year or quarter.
- Measuring your numbers against targets that were set for the campaign.