2012 saw companies invest heavily in their social marketing and SEO efforts. However, having a sound and effective content strategy should be a fundamental activity that companies should be pursuing. CMSWire cites the following reasons for this:
- Evolution of SEO. Everything from the way backlinks are looked at to how duplicate content is handled has been turned on its head in recent times. A content strategy is key today to produce fresh and vibrant content that the end user finds engaging.
- A content strategy can be fine tuned, and its effectiveness measured through Google Analytics.