The social era of the internet, where just about everyone tweets and pins until they’re blue in the face, puts you under the spotlight 24/7. Business owners now need to have a stark reputation management strategy in place, or risk brand damage from rogue customers (or even those who have never bought a thing).
If you’re wondering how, here’s a comprehensive article on how to manage your reputation on the internet. It neatly explains that modern media is really a conversation and your online reputation management strategy needs to work around that concept.