Every now and again, every online based business could use a marketing makeover, as highlighted neatly by this Entrepreneur write up.
The article suggests that the three key aspects of getting your online marketing right include:
- Carefully planning your content according to what your core prospects will want to read about. Plan it in advance and have a schedule of topics that you can publish regularly. The article suggests using WordPress as a pedigree, free content management system.
- Understand what your prospects want – do this by following trends on Twitter, and create Google alerts for eminent authors within the industry.
- Capitalize upon email marketing.