While every aspect of any business plan has its own importance, arguable the one area that potential financiers will pay particular heed to is the marketing segment. How exactly will you bring your great idea to market, in a cost effective and efficient way?
Entrepreneur has a useful article on creating the marketing segment of your business plan. Here’s what you should include:
- Determine a potent message that clearly and vibrantly communicates the key benefits of your product or service.
- Identify who your target market are and how you will reach them.
- Identify what media channels will you use to reach your customers.
- Include a budget for the marketing aspect of your business plan.