More than just an interesting tid bit to trott out at your next soiree, knowing the most popular sites and search terms gives you an indication of where your site needs to have a presence. Experian has just published some research that explores everything from the top sites and searches in 2012 – down to most popular movie, music and celebrities searched for.
It’s hats off to Facebook which remains, for the fourth year in a row, the most searched for (and visited) site. Also in the top ten are Youtube, craigslist, yahoo, ebay and mapquest. Whitney Houston was the most popular celebrity searched for, Breaking Dawn 2 came top for movies and American Idol was the tv show people wanted to know most about.
The figures relate to US data.