Search Engine Watch recently published a useful article exposing 4 common SEO myths and a couple of solutions to them.
The skeletal version of the 4 in house myths are:
- You only need an executive behind you and your SEO issues are sorted.
- SEOs are normally involved with the process.
- SEOs advice is always listened to and acted upon.
- SEO is a do-it-once-and-let-it-be type of thing.