Android Converts Better Than iPhone Says Deloittes

There’s no escaping the boon in mobile advertising over the past few years – interesting research from Deloittes has revealed that android conversions are higher than iPhone conversions. The research shows that while the iPhone sales typically convert at 2.35%, the equivalent number from the Android is 2.57% – this is important because mobile marketing itself is a wide industry, and advertisers need to understand how and where to focus their resources.