For all the buzz about social media and mobile marketing, most online entrepreneurs will probably tell you that email marketing still ranks as one of the most important marketing tactics around. Search Engine Journal has a collection of tips to help you maximize your email marketing punch, including:
- Mention discounts in the subject and body. People love discounts, and if you’ve managed to create high perceived value for a product on your site, and offer clients a discount on it, it will do wonders for your conversions.
- Make special offers truly epic.
- Offer coupons.
- Never email just for the sake of it.