If you’re topping up your social media budget and pouring money into new Facebook ad campaigns, you could be disappointed with the results – or at least that’s what an article at the SEO Moz blog suggests. According to a Reuters survey conducted earlier in 2012, a paltry 20% of people interviewed said they had actually purchased a product on the back of a Facebook post or ad.
Logic would seem to support that view – when you need to actually BUY something, you hardly head to Facebook to find it. That doesn’t mean Facebook, and wider social marketing efforts in general, should not play a part in a well balanced marketing diet. It simply means, as SEO Moz points out, Facebook may not be ideal for new customer acquisition.