Why Your Website Is More Important Than Facebook & Twitter

Yes, social media marketing has certainly taken its rightful place among the pantheon of marketing tactics that you must employ in today’s online marketing epoch. That said, a nice post in Small Business Search Marketing discusses why, in the greater scheme of things, your business website is far more important than the likes of Facebook, Twitter and their ilk.

The article points out that you’ll never be able to control Facebook the way you can your own site, and that you can find a far wider audience with intelligent SEM than via Facebook. It rounds up with the increasingly popular notion that social media may not be an ideal venue to get buyers.