Driving More Sales Through Social Media

Social media has been a marketing buzzword for a couple of years now. However, with the cost of social media campaigns edging ever higher each year, and with metrics that can be rather fuzzy at times, some SMEs are shying away from using social media marketing.

This balanced Entrepreneur article discusses just how social media may be best used to convert more prospects into sales. The article analyses and compares the most popular social media platforms that are currently being used, including Facebook, Twitter and LinkedIn to arrive at some interesting conclusions.