Emails have long been used as a form of communication for small business owners and entrepreneurs alike. But as the digital marketing develops, many saw the potential of emails to reach out the audience. It is said to bring the highest return of investment if done properly. Online entrepreneurs consider email as a unique identification of every individual. For marketers, it is an effective way to talk to customers. The value and presentation of your message are very important as they will determine how the receiver will respond to the email.
If you want to ensure you experience the benefits of email marketing like all experts say, then you have to bear in mind these practices to get better results.
- 1. Make the subject line short yet interesting.
Once your email arrives at the receiver’s inbox, he must quickly recognise who it is and what is the email all about. Just the subject alone will tell customers if it is worth a read. The name of the sender should be your company name or a director of the company for authority purposes.
The subject line must consist of 30 to 50 characters. Avoid writing in all caps, utilising too much exclamation points and symbols. Make sure to say directly what is inside the message but try not to sound like a salesman selling something.
- 2. Use the most appropriate template.
Your template is how you present your message to the readers. Make it simple but informative. You can search online for a few samples of email marketing letters. Make sure it is detailed and conveys the message you aim to send out.
- Place your logo at the right place.
Logo is vital for email marketing strategy. It builds familiarity to earn customers’ trust once they finish reading your message. It is recommended to put it at the top left as Western people read from left to right and from top to bottom.
If you want to ensure you are doing the right thing, you can always consult a professional to help you in creating your email marketing strategy. Aside from reaching potential customers, you also build credibility in the business community.