Whether its your logo or your entire website, the colours you use say a lot about your brand, as noted by FutureNow. The Using Colour To Define Your Brand article is a worthy read, and tells you how you can employ the use of colour combinations to make your brand stand out in the minds of your customers.
The use of colour in brand creation is quite an understated factor. It’s important because aside from influencing first impressions, colour increases brand recognition and memory (everyone instantly attaches red to anything Virgin for example), and specific colours stand for specific traits. For example, yellow represents cheery, blue represents power and reliability while pink is often associated with anything feminine.