With more than 100 million users all over the world and still growing, LinkedIn is an influential social networking site created for businessmen and professionals alike. From 2002, it never stops growing providing an efficient platform for the business world.
It allows entrepreneurs to build profiles where they can share information about their business, build connections with the people in the same category, join groups and place job opportunities. If you are still having second thoughts about the impact of LinkedIn to your business, then let me tell you a few things this social site can do.
- 1. It puts your business on the map.
Once you have set up your business, it is crucial that your target market is aware of your existence. They must know what your business does and what services or products you offer. Before you have the opportunity to use the building tools, you must enlist your business first. Once you have created your business profile, people have the opportunity to see what your business is all about, your employees and the articles you have published.
- 2. It builds a network for you.
Networking is one vital fundamental element of business as it permits businessmen to expand efficiently. LinkedIn connects you with your contacts and colleagues to share information, know the latest topics and trends and create relationships among entrepreneurs. The more you draw to your network, the more it grows. This is the fastest way to expand.
- 3. Find prospects.
LinkedIn is one of the best places to look for potential customers. If your target market is the people in the construction industry, then type in the keyword “construction” and you also have the opportunity to customise the search. If you register with a premium LinkedIn account, then you have the privilege to save your search and the site automatically updates it when new people register in LinkedIn with the same criteria.
By setting up LinkedIn, you are boosting your website traffic and providing valuable contents. Once a client praises your company, Google picks it up and increases your rank, driving traffic to your site.
Isn’t it amazing what LinkedIn can do for your business?