Depending on which research report you thumb over, by 2014 roughly half of all internet use will be accessed via mobile devices. It does mean that any SME with a website (which should be all of them) needs to understand how to optimize a website for mobile users.
Here are a few basics to get you off on a sound footing:
- Read about Google’s mobile optimization preferences.
- Use a clean, responsive design for the mobile version of your site.
- Appreciate what mobile users need from browsing – limit scrolling, reduce the need for text input and set up images on a percent basis rather than pixels.