Is Mobile Marketing Now A Must For SMEs? has whipped up an article on the back of a Menlo Park survey which has revealed that in the past two years mobile based internet traffic has tripled. This acceleration is set to continue, as mobile devices including tablets and phones continue to offer easier internet access, and entire swathes of sites are becoming mobile friendly.

Another interesting trend for business owners is the reported increase in income by companies from mobile advertising and apps – the Menlo Park survey reports $19 billion global annual revenue from mobile advertising and apps – compared with $5 billion in 2010. As an SME, You just can’t ignore those numbers.