Link building has evolved profoundly through the years to the point where the wrong type of links delivered at the wrong volumes and times can harm your SERPs rather than aid them.
Search Engine Journal have released an article which shows you advanced link building strategies for the post penguin/panda era. A trio of the tips include:
- Create a buzzword or term, and try and get it to catch on and so get backlinks in the process – set up an alert to see if it does.
- Create a valuable infographic, ebook or whitepaper and use it as link bait.
- Get inside selective business directories like DMOZ.