We’ve come a long way from the good old days of AIDA (use of Attention Interest Desire and Action when creating sales pages) – marketing has evolved into an unrecognizable, social beast of a technique within the space of two online dominated decades, and Inc.com have highlighted some vintage marketing phrases to drop from your sales pitches. Some of the picks include:
- Customer Focused – This should now be assumed, or if you’re using this old gem explain exactly how and why you’re more customer focused than the next guy.
- Unique – Use “better” instead, with evidence to back you up.
- Expert
- Seasoned
- Turnkey