A Hinge Marketing survey of 500 companies has discovered that the use of blogging as a marketing tool is growing strongly among high growth, professional services firms.
The Content Marketing Institute Blog has outlined several tips to create engaging content for any blog. Suggested are:
- Identify and blog about the most common issues within your industry and offer proven solutions, providing justification on why the solution is a good one.
- Leverage new media as soon as possible.
- Appeal to the different personality types that will stumble over your blog via your content.
- Engage viewers by encouraging them to join in.