How To Convert Your Blog Readers Into Customers

A blog can be a great tool to keep your potential clients up to date with industry news and your own product offerings. However, getting a reader to make that step into becoming a buyer requires a dab of know how. QuickSprout recently published a rather detailed article on how to convert blog readers into customers, which is good reading for all business blog owners.

Some of the tactics it suggests include:

  • Create regular webinars and add them to your site.
  • Employ remarketing tactics to get past readers back to your site.
  • Draw upon powerful call to action techniques.
  • Share illustrative case studies.
  • Offer special promotions.
  • Engage in email marketing.