As far as potent and sustainable online marketing tactics go, email marketing stands up there with the best of them. A well trained opt in list can be a wonderful source of responsive traffic.
DuctTapeMarketing discusses the importance of email marketing and outlines 3 creative ways of growing your email list. They include:
- Using smartphone apps. Mobile use continues to fill up a greater portion of the overall internet usage pie chart. You now need to use your mobile sites as a lead generation source.
- QR codes. Drive qr code traffic to an opt in squeeze page.
- Use SMS marketing to get people to opt in to your list.