Are You Ignoring Offline Marketing?

There’s a real euphoria about social network marketing right now. Clearly, you need to have a presence on Facebook, Twitter, LinkedIn and a few others … Read more

How To Name Your Business

Choosing a potent business name is a key branding consideration, if you’re at the cusp of starting up your own business. A good name should … Read more

Where To Spend Your Marketing Buck?

The world of marketing has never been so varied, or confusing. Most SME’s have fairly tight marketing budgets, so using the most apt marketing channels, … Read more

Content Strategy Is The Key

2012 saw companies invest heavily in their social marketing and SEO efforts. However, having a sound and effective content strategy should be a fundamental activity … Read more

Customers Want Coupons

If your company sells to shoppers, the Marketing Blog suggests that today more than ever, what customers really want are cracking good deals. With austerity … Read more