A good landing page will maximize your ability to convert traffic into leads and cold hard sales. If your landing page just isn’t doing what its meant to, Search Engine Watch outlines how to create a landing page that converts.
The article looks at various landing pages as case studies, and outlines what’s good and not so good about them – insight is given on key landing page considerations, from the type of design a good landing page has to how headlines should be crafted for maximum impact.